Privacy Policy
Last Updated: January 2026
The Blue Box in London ("we," "us," "our," or "Company") operates the website theblueboxinlondon.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using theblueboxinlondon.com, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our site, we may collect your name, email address, phone number, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, device identifiers, and pages visited.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your browsing activity and preferences.
- Usage Data: We collect information about how you interact with our content, including clicks, time spent on pages, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand user behaviour and website performance
- Tracking affiliate conversions and commissions from partner casinos and betting sites
- Improving site functionality, user experience, and content
- Sending marketing communications (only with your consent)
- Complying with legal obligations and preventing fraudulent activity
- Personalising content and recommendations
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for basic site functionality and security.
- Analytical Cookies: Used to understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to partner casinos and betting sites.
- Marketing Cookies: Used for targeted advertising and remarketing purposes.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling certain cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to third-party gambling sites, casinos, and affiliate partners. We are not responsible for the privacy practices or content of these external websites. Each casino and betting site operator maintains their own privacy policy, and we encourage you to review them before providing personal information or gambling.
We are an affiliate website and earn commissions from referrals. Any personal information you provide to third-party gambling operators is governed by their policies, not ours.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You can restrict how we use your information.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to marketing communications and certain processing activities.
To exercise any of these rights, please contact us at the details provided below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Generally:
- Personal contact information is retained for 2 years unless you request deletion.
- Cookies are retained according to their type (essential cookies for session duration; analytical cookies for up to 2 years).
- Affiliate tracking data is retained for up to 90 days to ensure accurate commission attribution.
- Log files and IP data are retained for security and fraud prevention purposes for up to 1 year.
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
The Blue Box in London
Email: [email protected]
We aim to respond to all data subject requests within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.