Affiliate Disclosure
Last Updated: January 2026
How We Earn Money
The Blue Box in London is a participant in affiliate marketing programmes with various licensed betting operators and casino sites. When you click on links to betting sites featured on our website and sign up or place bets, we may earn affiliate commissions at no additional cost to you.
Independence of Reviews
Our affiliate relationships do not influence our editorial rankings, reviews, or recommendations. We base our assessments on objective criteria including licensing, security, game variety, customer support, and user experience. We are committed to maintaining editorial integrity regardless of commission potential from any operator.
Identifying Affiliate and Sponsored Links
We clearly mark affiliate and sponsored links throughout our website using labels such as "Affiliate Link," "Sponsored," or similar language. Additionally, affiliate links may be visually distinguished or identified in our link text or surrounding content. Please review individual pages carefully to identify which links are affiliate-based.
Regulatory Compliance
This website operates in compliance with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and all applicable UK gambling regulations. We adhere to strict standards requiring clear, honest disclosure of commercial relationships.
Your Responsibility
You are not obligated to use any affiliate links on our site. You may visit betting operators directly. We encourage you to read our full reviews and make gambling decisions based on your own research and responsible gambling principles.
If you have questions about our affiliate practices, please contact us directly.