Affiliate Disclosure

The Blue Box in London is a participant in affiliate marketing programmes operated by various online casinos and betting operators. When you click on links to these operators from our website and complete a registration or deposit, we may earn affiliate commissions at no additional cost to you.

How We Use Commissions

These affiliate commissions help us maintain and improve our website, fund our content creation, and continue providing independent reviews and guides to UK players. Your use of these links supports our work at no extra expense to you.

Editorial Independence

We are committed to maintaining editorial integrity. Affiliate commissions do not influence our casino rankings, reviews, ratings, or editorial recommendations. Our assessments are based on objective criteria including player protection, game selection, bonuses, customer service, and regulatory compliance. We review operators we do not earn commissions from, and we decline to promote some operators despite commission opportunities if they do not meet our standards.

Identifying Affiliate Links

Affiliate links are clearly marked throughout our website with the label "Affiliate Link" or similar indication. Sponsored content and paid partnerships are also clearly labelled as such.

Regulatory Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and UK Consumer Protection from Unfair Trading Regulations 2008. We are transparent about all commercial relationships that may influence our content.

Your Responsibility

We encourage you to gamble responsibly and only with licensed operators. You are responsible for understanding the terms and conditions of any operator you choose. Please only use our links if you are of legal gambling age in your jurisdiction and comply with all local laws and regulations.